Discover the hidden patterns of human decision-making!

Predictably Irrational is a book that will open your eyes to the psychology and economics of human behavior. If you want to better understand why people often act irrationally, this publication will offer you deep insight and practical findings.

This fascinating book examines how and why we frequently make decisions that don't make logical sense, while this irrationality recurs regularly and predictably. You will learn to uncover the hidden motivations and biases that influence our daily lives, from shopping habits to relationships and finances. With clear examples and well-founded research, it is suitable for anyone who wants to improve their decision-making skills or gain a better understanding of human behavior.

Predictably Irrational shows that our mind is a complex mechanism that is not always rational, and that is precisely what makes human behavior so interesting and intricate. The book is essential for anyone interested in psychology, marketing, economics, or simply self-discovery.

Product benefits:

• Fascinating insight into human psychology - learn why and how often we act irrationally.
• Practical examples from everyday life that will help you apply the acquired knowledge.
• Improved decision-making skills and a greater understanding of your own behavior and that of others.
• Expert research and studies presented in an accessible and engaging manner.
• Encourages deeper understanding of economics and social interactions.

General features:

• An authentic publication dealing with behavioral economics and psychology.
• Contains a number of experiments and studies confirming predictable irrationality.
• Suitable for readers interested in personal development, marketing, and economics.
• Helps develop critical thinking in decision-making.
• Easy to read thanks to clear structure and engaging style.