Discover the key to success in the business world with the book Competitive Strategy! This publication offers a unique insight into the strategies that determine victory in competitive battles.

Competitive Strategy is a foundational work in the field of competitiveness and strategic management. It provides a systematic approach to analyzing competition, helps identify and exploit market opportunities, and enables the development of effective strategies that give you an edge over competitors. Although the book is in English and was originally published in German (Wettbewerbsstrategie), its content is timeless and valuable for managers, entrepreneurs, and economics students.

Investing in the knowledge this book offers will help you better understand market dynamics and make informed decisions that support the growth and success of your business.

Why this book?

• Detailed competitor analysis - Learn how to carefully assess the strengths and weaknesses of competitors.
• Practical strategies - Learn to create strategies that can turn challenges into opportunities.
• Applicable across industries - Principles you can apply regardless of the type of business.
• Decision-making support - Improve your ability to develop effective business plans.
• Timeless content - The book is a respected source that remains relevant in a rapidly changing market.

Key product features

• Original edition in English with the original title Competitive Strategy. Wettbewerbsstrategie
• Publication focused on strategy and competitiveness
• Suitable for managers, entrepreneurs, students, and business professionals
• Includes theoretical foundations as well as practical approaches
• Supports strategic thinking and competitive analysis