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MEGA VÝHODNÉ
Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles,...
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Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.
schovat popis
- Nakladatel: Oxford University Press Australia
- Kód:
- Rok vydání: 2017
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 832
- Šířka balení: 24.9 cm
- Výška balení: 20.5 cm
- Hloubka balení: 3.5 cm
- Váha balení: 1.8 kg
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