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Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it...
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Branding has reached a new frontier. In the future brands will have to appeal to the neglected senses: touch, taste, and smell. In this second edition of his book Brand Sense - fully revised and updated to include the latest research and statistics - branding expert Martin Lindstrom shows how it can be done.
schovat popis
- Nakladatel: Kogan Page Ltd
- Kód:
- Rok vydání: 2010
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 192
- Šířka balení: 14.1 cm
- Výška balení: 21.6 cm
- Hloubka balení: 1.2 cm
- Váha balení: 254 g
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