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SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
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SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.
schovat popis
- Nakladatel: Little, Brown & Company
- Kód:
- Rok vydání: 2012
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 256
- Šířka balení: 12.6 cm
- Výška balení: 19 cm
- Hloubka balení: 2 cm
- Váha balení: 196 g
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