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MEGA VÝHODNÉ
\nThis title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.\n
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This title explores the seemingly unorthodox alliance of the arts, management and marketing. Using case studies of successful art managers, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms.
\n schovat popis- Nakladatel: Stanford University Press
- Kód:
- Rok vydání: 2004
- Jazyk: Angličtina
- Vazba: Firma
- Počet stran: 408
- Šířka balení: 16.2 cm
- Výška balení: 23.4 cm
- Hloubka balení: 2.9 cm
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