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Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
číst celé
Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applications in consumer behaviour in an accessible style.
schovat popis
- Nakladatel: SAGE Publications Ltd
- Kód:
- Rok vydání: 2023
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 376
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