Košík
zboží
(prázdné)
Kontakt
Účet
MEGA VÝHODNÉ
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection...
číst celé
Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. This handbook presents a collection of chapters in the field of consumer psychology.
schovat popis
- Nakladatel: Taylor & Francis Inc
- Kód:
- Rok vydání: 2008
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 1280
- Šířka balení: 18.3 cm
- Výška balení: 26.2 cm
- Hloubka balení: 6.5 cm
- Váha balení: 2.1 kg
Recenze