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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show...
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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
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- Nakladatel: Oxford University Press
- Kód:
- Rok vydání: 2012
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 416
- Šířka balení: 15.3 cm
- Výška balení: 23.4 cm
- Hloubka balení: 2.2 cm
- Váha balení: 595 g
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