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By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a...
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By combining a scholarly approach with case studies and examples, this text bridges the worlds of communication and business by providing a single vocabulary in which to discuss branding. It brings these ideas together into a coherent framework to enable discussions on the topic to occur in a variety of disciplines.
schovat popis
- Nakladatel: Peter Lang Publishing Inc
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 204
- Šířka balení: 22.9 cm
- Výška balení: 15.4 cm
- Hloubka balení: 2.3 cm
- Váha balení: 424 g
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