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Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of digital.
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Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of digital.
schovat popis
- Nakladatel: Welbeck Publishing Group
- Kód:
- Rok vydání: 2017
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 288
- Šířka balení: 19.6 cm
- Výška balení: 25.4 cm
- Hloubka balení: 2.7 cm
- Váha balení: 1.3 kg
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