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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
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Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes.
schovat popis
- Nakladatel: McGraw-Hill Education - Europe
- Kód:
- Rok vydání: 2001
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 384
- Šířka balení: 15.7 cm
- Výška balení: 23.3 cm
- Hloubka balení: 3.4 cm
- Váha balení: 633 g
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