Discover the secrets of creative thinking and take your ideas to a new level!

The Art of Creative Thinking shows you how, by using innovative ways of thinking, you can change your life, your work and the society around you. This book, written by a respected expert from the prestigious St Martin's College of Art, is an indispensable guide for anyone who wants to develop their creative potential and approach problems in completely new ways.

Author Rod Judkins has spent his life studying the most successful creative minds throughout history and today. In his book he draws on extraordinary sources of inspiration - from Dada art manifestos through Nobel laureates to Andy Warhol's studio and Einstein's desk. The result is an original and thought-provoking work that will teach you how to be stubborn about compromise, plan for more accidents, be mature enough to be playful, and even allow yourself to contradict yourself occasionally.

Here you will find fascinating stories, such as the extremely successful class in which every student won a Nobel Prize, or why a cancelled train can be a sign of good fortune. The Art of Creative Thinking will equip you with new attitudes and insights that will boost your confidence and creativity in both everyday and professional life.

Why you'll love this book:

• Develops original and unconventional thinking, which is key to innovation.
• Offers inspiring examples from history and the present.
• Encourages you to be brave enough to make mistakes and learn from them.
• Helps you overcome common thinking stereotypes and find new paths.
• Written clearly and engagingly, suitable for all kinds of readers.

Main features of the book:

• Author: Rod Judkins, an expert in creativity and visual arts.
• Publisher: the renowned St Martin's College of Art.
• Contains numerous examples and case studies from various fields.
• Inspires development of both personal and professional potential.
• Ideal for readers seeking new ways of thinking and motivation.