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Marketing\'s undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can\'t be sure their marketing efforts are even working. Truly, marketers have to shape up or watch...
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Marketing\'s undisputed doyen offers an unbeatable guide on what not to do As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can\'t be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south.
schovat popis- Nakladatel: John Wiley & Sons Inc
- Kód:
- Rok vydání: 2004
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 160
- Šířka balení: 14.6 cm
- Výška balení: 22.3 cm
- Hloubka balení: 1.7 cm
- Váha balení: 368 g
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