Košík
zboží
(prázdné)
Kontakt
Účet
MEGA VÝHODNÉ
Presents a history of qualitative methods in marketing. This book discusses practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnograph; and, data analysis methods such as...
číst celé
Presents a history of qualitative methods in marketing. This book discusses practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnograph; and, data analysis methods such as metaphoric and visual analyses.
schovat popis- Nakladatel: Edward Elgar Publishing Ltd
- Kód:
- Rok vydání: 2008
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 608
- Šířka balení: 15.6 cm
- Výška balení: 23.4 cm
- Hloubka balení: 0.7 cm
- Váha balení: 207 g
Recenze