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MEGA VÝHODNÉ
Introduction to Retaining Relevance through Brand Experiences
The Brand Experience Blueprint - A Practical Management Tool
The Brand Experience Environment
Brand Experience Environment - Understanding Stakeholders
Brand Experience Environment - Appreciating Context
Brand Experience Environment -...
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Introduction to Retaining Relevance through Brand Experiences
The Brand Experience Blueprint - A Practical Management Tool
The Brand Experience Environment
Brand Experience Environment - Understanding Stakeholders
Brand Experience Environment - Appreciating Context
Brand Experience Environment - Adopting a Scientific Approach
Summary - Brand Experience Environment
Brand Experience Essentials
Brand Experience Essential - Brand ValuesBrand Experience Essential - Brand Essence
Brand Experience Essential - Brand Promise
Brand Experience Essential - Brand Positioning
Brand Experience Essential - Brand Personality
Summary - The Brand Experience Environment and Essentials
Brand Experience Enablers
Brand Experience Enabler - Behaviour
Brand Experience Enabler - Design
Brand Experience Enabler - Communications
Brand Experience Enabler - Multisensory
Summary - The Brand Experience Environment, Essentials and Enablers
Measuring Brand Experiences
Looking Beyond Financial Metrics when Measuring Brand Experiences
Adopting a Balanced Approach to Brand Experience Measurement
Measuring Brand Experience Performance Scientifically
schovat popis
- Nakladatel: Kogan Page
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 240
- Šířka balení: 15.7 cm
- Výška balení: 23.5 cm
- Hloubka balení: 1.7 cm
- Váha balení: 468 g
Recenze