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MEGA VÝHODNÉ
Marketing has changed. Imagine yourself standing in a shoe store looking for a new pair of sneakers. Which ones will you buy? Those you have seen once or twice in a TV commercial? Or those which your friends wear and recommend? Despite the effects of commercials the word-of-mouth from trusted...
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Marketing has changed. Imagine yourself standing in a shoe store looking for a new pair of sneakers. Which ones will you buy? Those you have seen once or twice in a TV commercial? Or those which your friends wear and recommend? Despite the effects of commercials the word-of-mouth from trusted persons has an outstanding effect on our decisions. Especially the influence of social media and its correlation with the so-called word-of-mouth-marketing had caused a certain movement in marketing.
In her new book Jennifer Bettinger sheds a light on this phenomenon. She shows how word-of-mouth can have a far-reaching impact and presents a structured overview on the evolution of traditional marketing up to today's social media marketing. She analyses modern and old marketing techniques and conducts two expert interviews.
Keywords:
- marketing;
- word-of-mouth;
- social media;
- WOM;
- Facebook;
- Instagram
schovat popis
- Nakladatel: Studylab
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 84
- Šířka balení: 14.9 cm
- Výška balení: 21 cm
- Hloubka balení: 0.7 cm
- Váha balení: 138 g
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