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Chapter 1: Introduction to multisensory product packaging
Part I: Packaging and the senses
Chapter 2: Packaging colour and its multiple roles
Chapter 3: Food imagery and transparency in product packaging
Chapter 4: The role of typeface in packaging design
Chapter 5: Sonic packaging: How...
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Chapter 1: Introduction to multisensory product packaging
Part I: Packaging and the senses
Chapter 2: Packaging colour and its multiple roles
Chapter 3: Food imagery and transparency in product packaging
Chapter 4: The role of typeface in packaging design
Chapter 5: Sonic packaging: How packaging sounds influence multisensory product evaluation
Chapter 6: Tactile/haptic aspects of multisensory packaging design
Part II: Multisensory packaging frameworks and contexts
Chapter 7: On the embodied origins of product perception and sensory evaluation
Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework
Chapter 9: Influencing healthy food choice through multisensory packaging design
Chapter 10: Multisensory premiumness
Chapter 11: Multisensory packaging design across cultures
Part III: The future of multisensory packaging
Chapter 12: The consumer neuroscience of packaging
Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies
schovat popis
- Nakladatel: Springer, Berlin
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Vázaná
- Šířka balení: 14.8 cm
- Výška balení: 21 cm
- Hloubka balení: 2.9 cm
- Váha balení: 632 g
Recenze