Discover how to achieve breakthrough growth using the OKRs method!

Measure What Matters presents a simple yet extraordinarily effective way to focus the entire company's energy on what truly determines success. This method has helped giants like Google, Intel, Amazon and Uber accelerate growth significantly and become leaders in their fields.

In this book you will learn how to set and communicate Objectives and Key Results (OKRs) across the entire organization - from the lowest ranks to top management. Through a system of regular measurement of outcomes, you gain a clear view of what works and where to focus. Author John Doerr, whose OKR method is used by more than fifty successful companies, provides a proven guide on how to run your business with maximum efficiency and agility.

Exceptional experiences and inspiring stories from leaders such as Larry Page, Bill Gates, Bono and Sheryl Sandberg show that with the right goal setting you can exceed even the highest expectations. No matter the size or industry of your company, this book is an essential guide for anyone who wants a competitive edge and more effective strategic decision-making.

Main benefits of this book:

• Revolutionary OKR method: Simplifies and clarifies company management.
• Inspiration from top global leaders: Stories and advice you can apply immediately.
• Practical guidance: How to set goals, track progress and adapt strategies.
• Increased efficiency and growth: Learn to focus on truly important priorities.
• Strategies for all types of organizations: Works for both startups and large corporations.

What you'll get from the book:

• A detailed explanation of how Objectives and Key Results (OKRs) work.
• Practical instructions and tips for implementing the methodology in your company.
• Inspiring examples of use from leading global tech and public figures.
• An understanding of why and how to measure real impact versus mere data.
• Motivation and financial value through more effective corporate goal setting.