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Introduction;How can Predictive Analytics Help Your Business?;Using Data Mining to Build Predictive Models;Managing the Data for Predictive Analysis;The Analytical Modelling Toolkit;Software Solutions for Predictive Analytics;Predicting Customer Behaviour using Analytical Models;Predicting...
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Introduction;How can Predictive Analytics Help Your Business?;Using Data Mining to Build Predictive Models;Managing the Data for Predictive Analysis;The Analytical Modelling Toolkit;Software Solutions for Predictive Analytics;Predicting Customer Behaviour using Analytical Models;Predicting Lifetimes From Customers to Machines;How to Build a Customer Segmentation;Accounts, Baskets, Citizens or Businesses Applying Predictive Analytics in Various Sectors;From People to Products Using Predictive Analytics in Retail;How to Benefit from Social Network Analysis;Testing the Benefits of Predictive Models and other Marketing Effects;Top Tips for Gaining Business Value from Predictive Analytics
schovat popis
- Nakladatel: Kogan Page
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Kniha
- Šířka balení: 15.7 cm
- Výška balení: 23.7 cm
- Hloubka balení: 1.2 cm
- Váha balení: 540 g
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