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MEGA VÝHODNÉ
Objectives in Writing A Questionnaire; The Data Collection Media; Planning the Questionnaire; Types of Questions; Data Types; Rating Scales; Behavioural Questions; Attitude and Image Measurement; Writing the Questionnaire; The Look of the Questionnaire; Questionnaire Design Software; Engaging the...
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Objectives in Writing A Questionnaire; The Data Collection Media; Planning the Questionnaire; Types of Questions; Data Types; Rating Scales; Behavioural Questions; Attitude and Image Measurement; Writing the Questionnaire; The Look of the Questionnaire; Questionnaire Design Software; Engaging the Respondent Online; Piloting the Questionnaire; Ethical Issues; Social Desirability Bias; International Surveys
schovat popis
- Nakladatel: Kogan Page
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Brožovaná
- Šířka balení: 15.7 cm
- Výška balení: 23.5 cm
- Hloubka balení: 1.9 cm
- Váha balení: 595 g
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