Košík
zboží
(prázdné)
Kontakt
Účet
MEGA VÝHODNÉ
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. From Exposure to Comprehension. 4. Memory and Knowledge. 5. Attitudes Based on...
číst celé
Part I: AN INTRODUCTION TO CONSUMER BEHAVIOR. 1. Understanding Consumer Behavior. Appendix: Developing Information about Consumer Behavior. Part II: THE PSYCHOLOGICAL CORE. 2. Motivation, Ability, and Opportunity. 3. From Exposure to Comprehension. 4. Memory and Knowledge. 5. Attitudes Based on High Effort. 6. Attitudes Based on Low Effort. Part III: THE PROCESS OF MAKING DECISIONS. 7. Problem Recognition and Information Search. 8. Judgment and Decision Making Based on High Effort. 9. Judgment and Decision Making Based on Low Effort. 10. Post-Decision Processes. Part IV: THE CONSUMER'S CULTURE. 11. Social Influences on Consumer Behavior. 12. Consumer Diversity. 13. Household and Social Class Influences. 14. Psychographics: Values, Personality, and Lifestyles. Part V: CONSUMER BEHAVIOR OUTCOMES AND ISSUES. 15. Innovations: Adoption, Resistance, Diffusion. 16. Symbolic Consumer Behavior. 17. Marketing, Ethics, and Social Responsibility in Today's Consumer Society.
schovat popis
- Nakladatel: Cengage Learning EMEA
- Kód:
- Rok vydání: 2017
- Jazyk: Angličtina
- Vazba: Brožovaná / brožovaná
- Počet stran: 560
- Šířka balení: 21.7 cm
- Výška balení: 27.5 cm
- Hloubka balení: 2 cm
- Váha balení: 1.2 kg
Recenze