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Introduction; 1. Expanding abroad: motivations, means and mentalities; 2. Understanding the international context: responding to conflicting environmental forces; 3. Developing transitional strategies: building layers of competitive advantage; 4. Developing a transitional organization: managing...
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Introduction; 1. Expanding abroad: motivations, means and mentalities; 2. Understanding the international context: responding to conflicting environmental forces; 3. Developing transitional strategies: building layers of competitive advantage; 4. Developing a transitional organization: managing integration, responsiveness, and flexibility; 5. Creating worldwide innovation and learning: exploiting cross-border knowledge management; 6. Engaging in cross-border collaboration: managing across corporate boundaries; 7. Building new management capabilities: key to effective implementation; 8. Shaping the transnational future: defining an evolving global role.
schovat popis
- Nakladatel: Cambridge University Press
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 500
- Šířka balení: 17.9 cm
- Výška balení: 25.4 cm
- Hloubka balení: 2.4 cm
- Váha balení: 1.2 kg
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