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MEGA VÝHODNÉ
Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including...
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Diederich Bakker develops a comprehensive planning process that can guide brand manufacturers in assessing the internal and external environment. The proposed Vertical Brand Portfolio Management is based on the principles of brand portfolio strategy assigning clear roles for all brands including private labels.
schovat popis
- Nakladatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Kód:
- Rok vydání: 2014
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 273
- Šířka balení: 14.8 cm
- Výška balení: 21 cm
- Hloubka balení: 1.6 cm
- Váha balení: 386 g
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