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Highlighting the winning strategies biggest companies use to maximize the value of their intellectual property, this title looks at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world, it...
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Highlighting the winning strategies biggest companies use to maximize the value of their intellectual property, this title looks at the revolutionary concept of intellectual asset management (IAM). Incorporating stories and teachings from some of the most successful companies in the world, it studies IAM and its implications for businesses.
schovat popis
- Nakladatel: John Wiley & Sons Inc
- Kód:
- Rok vydání: 2011
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 272
- Šířka balení: 16.3 cm
- Výška balení: 23.5 cm
- Hloubka balení: 2.4 cm
- Váha balení: 474 g
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