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MEGA VÝHODNÉ
Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. This work investigates different angles of experiential marketing. It details ways businesses seek to build brands through putting...
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Experiential marketing - or memorable customer experiences - is proving a popular tool amongst businesses seeking to make an impact in a competitive world. This work investigates different angles of experiential marketing. It details ways businesses seek to build brands through putting experiential marketing into practice.
schovat popis
- Nakladatel: Taylor & Francis Ltd
- Kód:
- Rok vydání: 2009
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 318
- Šířka balení: 18 cm
- Výška balení: 25.2 cm
- Hloubka balení: 2.5 cm
- Váha balení: 824 g
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