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\nThis Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.\n
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This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.
\n schovat popis- Nakladatel: Cambridge University Press
- Kód:
- Rok vydání: 2023
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 75
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