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MEGA VÝHODNÉ
This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and...
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This book approaches consumer psychology from a unique perspective - it covers the entire lifespan, from birth to old age. This book brings together the most recent findings and theories on child and youth consumption, including children's understanding of advertising and marketing, teen and youth identities and their consumption tastes.
schovat popis
- Nakladatel: Springer International Publishing AG
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 354
- Šířka balení: 21.9 cm
- Výška balení: 15.6 cm
- Hloubka balení: 2.8 cm
- Váha balení: 576 g
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