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\nAn introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.\n
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An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
\n schovat popis- Nakladatel: SAGE Publications Ltd
- Kód:
- Rok vydání: 2022
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 400
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