Prepare your company for the future with the book Future Ready

Future Ready is a business book by authors Stephanie L. Woerner, Peter Weill and Ina M. Sebastian. It focuses on how organizations can strengthen their readiness for changes in the digital environment and better work with innovation, technology and business management.

If you are looking for inspiration and a framework for thinking about how to adapt to rapid market development, Future Ready offers a view of principles and practices that can help companies increase resilience and the ability to respond to new opportunities and risks. It is not a “magic tool,” but a publication intended for reflection and practical use in managerial practice.

The book can be useful for managers, entrepreneurs, consultants and students who are interested in modern management, digital transformation and long-term competitiveness.

What you typically find in the book Future Ready:

• Topics of innovation and change: How to approach innovation and adaptation in a changing environment.
• Organizational agility: Considerations on how to set up processes and decision-making so that the company can respond faster.
• Practical managerial context: Ideas usable in planning and managing organizational development.
• Broader perspective: Stimuli for different types of organizations and sectors (depending on how you apply them).
• Emphasis on long-term: Focus on building sustainable capabilities, not short-term “tricks”.

General characteristics of the publication:

• A book in the business category.
• Intended for readers interested in modern management and strategy in the digital age.
• Suitable as a supplement for practice and study.
• Helps structure thinking about a company's future readiness (results depend on specific application).
• Can serve as inspiration for discussion within a team or organization leadership.