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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.
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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people's relationships with others.
schovat popis
- Nakladatel: SAGE Publications Inc
- Kód:
- Rok vydání: 2019
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 472
- Šířka balení: 18.7 cm
- Výška balení: 23.5 cm
- Hloubka balení: 2.9 cm
- Váha balení: 860 g
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