Discover the power of a gentle nudge that can change your life and the way you make decisions! The book Nudge offers a deep insight into the psychology of decision-making and shows how small changes in the environment can positively influence our choices.

Nudge is a revolutionary work that introduces the concept of the so-called “nudge” - subtle changes in the arrangement of information or the environment that naturally lead a person to better decisions without restricting their freedom of choice. The authors explore how these principles can be applied across various areas of life - from healthcare to finance to public policy - and provide practical examples of how small adjustments can promote better choices and behavior.

This book is an ideal choice for anyone who wants to better understand the mechanisms of human decision-making and learn to use simple tactics to improve their daily decisions and challenges. Nudge guides you on how to enhance your personal and professional decision-making through small but effective steps.

Why choose this book:

• Gain insight into the psychology of human decision-making and learn how to influence the environment without taking away anyone's freedom of choice.
• Practical advice and examples from public policy, finance, and everyday life.
• An engaging and accessible writing style that keeps the book appealing even for non-expert readers.
• An inspirational resource for those who want to improve their decision-making skills or implement better practices at work or at home.
• A recognized and valued work with influence in the fields of behavioral economics and public policy.

Main features of the book Nudge:

• Title: Nudge
• Genre: Popular science literature on psychology and economics
• Contains theories about the “nudge” - subtle influence on decisions
• Suitable for personal and professional development
• Useful for readers of all interests without the need for specialized knowledge