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A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications...
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A practical management guide to the ideas in marketing and strategy for MBA and executive courses, this book focuses on key issues relevant to modern business. It gives step-by-step guides to developing a marketing strategy, making pricing decisions and developing advertising and communications plans.
schovat popis- Nakladatel: Pearson Education Limited
- Kód:
- Rok vydání: 2006
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 464
- Šířka balení: 26.6 cm
- Výška balení: 19.8 cm
- Hloubka balení: 2.6 cm
- Váha balení: 984 g
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