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Authored by Bertil Hulten, one of the world\'s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which...
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Authored by Bertil Hulten, one of the world\'s leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer\'s return and brand loyalty for the future.
schovat popis- Nakladatel: SAGE Publications Ltd
- Kód:
- Rok vydání: 2020
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 240
- Šířka balení: 24.1 cm
- Výška balení: 17.1 cm
- Hloubka balení: 2.5 cm
- Váha balení: 432 g
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