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MEGA VÝHODNÉ
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a...
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Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
schovat popis- Nakladatel: Palgrave Macmillan
- Kód:
- Rok vydání: 2012
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 294
- Šířka balení: 16.5 cm
- Výška balení: 23.9 cm
- Hloubka balení: 2.7 cm
- Váha balení: 630 g
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