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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
schovat popis- Nakladatel: Thomas Nelson Publishers
- Kód:
- Rok vydání: 2020
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 224
- Šířka balení: 21.2 cm
- Výška balení: 14.1 cm
- Hloubka balení: 18 mm
- Váha balení: 208 g
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