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MEGA VÝHODNÉ
Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take...
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Guiding readers through the basics of how to interpret ads, this work explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. It is for readers interested in how ads, marketing, and branding take hold in the consumer psyche.
schovat popis
- Nakladatel: Rowman & Littlefield
- Kód:
- Rok vydání: 2007
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 220
- Šířka balení: 16.1 cm
- Výška balení: 22.4 cm
- Hloubka balení: 1.4 cm
- Váha balení: 364 g
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