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MEGA VÝHODNÉ
Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.
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Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.
schovat popis
- Nakladatel: Macmillan Education UK
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 258
- Šířka balení: 23.6 cm
- Výška balení: 15.9 cm
- Hloubka balení: 1.5 cm
- Váha balení: 422 g
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