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Written with a managerial focus, this title is useful to the practicing new products manager. Along with the management approach, it presents a fresh perspective of marketing. It also includes examples, cases, and research.
číst celé
Written with a managerial focus, this title is useful to the practicing new products manager. Along with the management approach, it presents a fresh perspective of marketing. It also includes examples, cases, and research.
schovat popis
- Nakladatel: McGraw-Hill Education - Europe
- Kód:
- Rok vydání: 2014
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Šířka balení: 23.4 cm
- Výška balení: 18.8 cm
- Hloubka balení: 2.4 cm
- Váha balení: 872 g
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