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MEGA VÝHODNÉ
A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international...
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A marketing first approach to exploring the inter-relatedness of the key components that impact any international marketing venture - markets, the 4Ps, culture, language, political, legal and economic systems, and infrastructure - to support an understanding of the synergies between international marketing and international business.
schovat popis
- Nakladatel: SAGE Publications Inc
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 672
- Šířka balení: 26.6 cm
- Výška balení: 19.9 cm
- Hloubka balení: 3.2 cm
- Váha balení: 1.6 kg
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