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MEGA VÝHODNÉ
Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
schovat popis
- Nakladatel: SAGE Publications Inc
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 512
- Šířka balení: 24 cm
- Výška balení: 19.5 cm
- Hloubka balení: 3.1 cm
- Váha balení: 1.1 kg
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