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Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where co
číst celé
Marketing Manipulation deals with the tactics and strategies used by marketers that prey on human cognitive, social and memory based biases ultimately influencing consumer behavior in their favor. Kamins focuses on examples from academic research where co
schovat popis
- Nakladatel: World Scientific Publishing Co Pte Ltd
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 252
- Šířka balení: 23.7 cm
- Výška balení: 16.2 cm
- Hloubka balení: 2 cm
- Váha balení: 594 g
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