Košík
zboží
(prázdné)
Kontakt
Účet
MEGA VÝHODNÉ
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
číst celé
This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic customer value as the guiding concept for marketing decisions.
schovat popis
- Nakladatel: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 411
- Šířka balení: 26.4 cm
- Výška balení: 18.5 cm
- Hloubka balení: 2.4 cm
- Váha balení: 1.2 kg
Recenze