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Účet
Includes twelve games that help you uncover your customers' true, hidden needs and desires. This work helps you learn what each game will accomplish, why it works, and how to play it with customers. It then shows how to integrate the results into your product development processes, helping you...
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Includes twelve games that help you uncover your customers' true, hidden needs and desires. This work helps you learn what each game will accomplish, why it works, and how to play it with customers. It then shows how to integrate the results into your product development processes, helping you focus your efforts and reduce your costs.
schovat popis
- Nakladatel: Pearson Education (US)
- Kód:
- Rok vydání: 2006
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 192
- Šířka balení: 20.3 cm
- Výška balení: 22.6 cm
- Hloubka balení: 1.1 cm
- Váha balení: 405 g
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