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MEGA VÝHODNÉ
Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad...
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Brand equity is the main focus of this book, which provides readers with a valuable perspective and a common denominator to interpret the potential effects and trade-offs of various strategies and tactics for their brands. By giving students the foundation, the textbook allows for a broad exploration of a complicated subject.
schovat popis
- Nakladatel: Pearson Education Limited
- Kód:
- Rok vydání: 2011
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 968
- Šířka balení: 24.8 cm
- Výška balení: 19 cm
- Hloubka balení: 3.6 cm
- Váha balení: 1.6 kg
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