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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and...
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The Internet, globalization, and hypercompetition are dramatically reshaping markets and changing the way business is done. This work describes the next transformational imperative for marketing. It calls for a fundamental rethinking of corporate strategy to enable the ongoing creation and delivery of superior value for customers.
schovat popis
- Nakladatel: Harvard Business Review Press
- Kód:
- Rok vydání: 2001
- Jazyk: Angličtina
- Vazba: Gebunden
- Počet stran: 193
- Šířka balení: 24.2 cm
- Výška balení: 16.2 cm
- Hloubka balení: 2.3 cm
- Váha balení: 466 g
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