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A guide for creating and running successful campaigns. Suitable for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics.
číst celé
A guide for creating and running successful campaigns. Suitable for the new campaigner and the experienced communicator alike, it explores what works (and what doesn't) and shows how to use principles and strategy in campaigning as a new form of public politics.
schovat popis
- Nakladatel: Taylor & Francis Ltd
- Kód:
- Rok vydání: 2010
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 400
- Šířka balení: 17.1 cm
- Výška balení: 21.5 cm
- Hloubka balení: 3 cm
- Váha balení: 596 g
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