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MEGA VÝHODNÉ
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
číst celé
Uniting industry experience with academic expertise, the authors combine marketing communications and advertising with the branding perspective to provide students with a practical planning system and a seven-step approach enabling them to create a consistent and comprehensive marketing plan.
schovat popis
- Nakladatel: SAGE Publications Ltd
- Kód:
- Rok vydání: 2018
- Jazyk: Angličtina
- Vazba: Taschenbuch
- Počet stran: 584
- Šířka balení: 24.8 cm
- Výška balení: 19.2 cm
- Hloubka balení: 3.2 cm
- Váha balení: 1.2 kg
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