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A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged father of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well.
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A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged father of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well.
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- Nakladatel: John Wiley And Sons Ltd
- Kód:
- Rok vydání: 2003
- Jazyk: Angličtina
- Vazba: Vázaná
- Počet stran: 206
- Šířka balení: 16.1 cm
- Výška balení: 24 cm
- Hloubka balení: 1.6 cm
- Váha balení: 513 g
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