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Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
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Based on decades of research, teaching and application, this book presents a comprehensive treatment of database marketing. Integrating theory and practice, it offers rigorous models, methodologies and techniques illustrated through numerous examples.
schovat popis
- Nakladatel: Springer-Verlag New York Inc.
- Kód:
- Rok vydání: 2009
- Jazyk: Angličtina
- Vazba: Brožovaná
- Počet stran: 872
- Šířka balení: 15.7 cm
- Výška balení: 23.4 cm
- Hloubka balení: 4 cm
- Váha balení: 1.4 kg
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